Factors of search engine optimization: Semantics

Search engines are getting smarter. You acknowledge xHTML tags not only to filter out text contained herein or any attributes for indexing, but they also know their semantic meaning. Of particular importance are heading, but if they only <h1> to <h6> or <th> are logically distinguished as such, mere visual highlighting is not enough of this. However, do not try to set all the important keywords in <h1>.

One side usually has only a header level, and therefore an inappropriate use reduce the relevance of this distinction, but it could also be interpreted negatively as an unwanted search engine spamming. Moreover, <h1> usually makes sense to use only as the page heading. To highlight important keywords in the text provided for this purpose you should xHTML elements < strong > and <em> use you can format via CSS. Avoid the bare optical highlighting e.g. <font>, but also about <b>, even if here, after all the desire to emphasize is clear.

Search Engines work by clear structuring of the source code with no superfluous elements. The content should have a significantly higher proportion than the xHTML elements, which also keeps the loading time. Related text paragraphs should be provided for this purpose in the < p > tags are placed. Between headings in <h2> to <h6> can highlight more keywords and facilitate the orientation (even if search engines currently are perhaps not so far, to use all these tools). Menu links are best used in an <ul> set list and like all the other elements – formatted by CSS.

The unknown element <link>

They have heard nothing about it. Then they are just as ignorant as unfortunately the search engines. About the <link> -item relationships to other sources can <head> an xHTML file can be specified. Unfortunately, many browsers do not interpret even this. If you do not see these links, you should maybe switch to a modern browser, for this convenience is now available to you on more and more websites.

SEO: Page Internal factors of search engine optimization

In the placement in the search results not only external, but also and internal page factors play a role. If no backlinks /especially those with the desired keywords in the link text/ from other related subjects as possible domains with high PR have their own pages, which one should use as possibilities of intra-page optimization.

Here is some information:

  • Basic requirements
  • Naming
  • Semantics
  • The unknown element
  • Accessibility
  • Keywords
  • Shams content
  • Search Engine

Basic requirements

Search engines need to evaluate the contents of a logical page xHTML. They take into account only text. Interpret them (except for Optimization Tricks ‘punish’) JavaScript, or content that requires to display additional programs, except for the widely used MS Office formats, PDF, and, although only partially, textual content in Flash files. Text information contained in graphics (probably a long time) is not recognized. Your pages must have regular, static xHTML links. If they can only be called via JavaScript functions or add-ons, such as Java or Flash, they are not accessible to search engines. Avoid frames, particularly on the home page. A frameset is a meaningless file and therefore initially provides no incentive for indexing. Share more content or too many links (at the Site) on several pages or a comprehensive navigation in areas with links.


One or two by separate keywords in the domain name are beneficial in two ways: the domain name is of great importance for the relevance of the search terms given and backlinks to the keywords even if they contain only the domain name in the link text. What should you pay attention to each case? It comes to keywords in the directory and file name. Specify directories and files to the content. Use always-appropriate name, but do not overdo it – it might be interpreted as a spam attempt. When you generate dynamic pages, you should reference not only a file as “index.php” with different parameters. They also use here several files with meaningful names or use mod_rewrite. If you need parameters, confine them, because search engines follow several parameters only with a high PR.

WordPress SEO Themes

Choosing the right design for your own WordPress blog also plays a role for the subsequent positioning of the page in Google ranking. We will tell you where you will find a wide selection of WordPress SEO Themes.

The best SEO Theme for WordPress

The best SEO Theme for WordPress is programmed as narrow as possible, and contain as little code already takes into account important aspects of onpageSEO of a website. So here h1, h2, h3 headers are already set dynamically, etc. through the generation of duplicate content as alternate versions of their own blogs as RSS already prevented in advance.

Adaptation of the WordPress Themes

The adaptation of the WordPress themes on the design or corporate identity of your own blog is done relatively quickly. In each theme directory you can find everything, you need for this. The individualization of WordPress themes can on the one in the php files in the theme directory and the graphics folder.Before customization of each template, it is recommended to customize and work with a copy a backup of the original – especially when one’s blog is already being crawled by search engines. This alone can be edited and the theme changes already made can be viewed in the Preview theme in WordPress admin area. Only when the template is ready, it should be activated.

The final check at the World Wide Web Consortium

To check it is advisable to check your template for accuracy.

W3CMarkup Validator

A review of your CSS formatting you can make about the following services:

W3CCSS Validator

Rated over 800 word press Themes for SEO aspects

Some sites offer an incredible number of over 800 WordPress SEO Themes. All themes were evaluated for SEO point of view and can be viewed comfortably in a concise quick view.In your WordPress Theme Review, it also shows whether the respective templates are widget-ready and SEO assigns a score for each template.